- Below the line activities creates a direct point of contact between customers and brands, helping them to understand each other in a better way.
- BTL activities create brand awareness while attracting more customers, resulting in more sales leads.
- Below the line activations help in reaching your target audience with much ease as compared to traditional ways of marketing.
- BTL activities give an advantage to your brand by marking its presence. It makes your brand stand out while saving it from getting lost in the clutter.
- Below the line activations help in building a positive image of a brand with instant results.
- BTL activities make the brand memorable and remarkable. It creates an impact on the audience with its dynamic strategies.
- BTL marketing activities allow audiences to get the insight of a product. It allows the audience to feel the product if sampling is taken as one of the measures in BTL activations.
- BTL activities help in getting valuable feedback from the customer which helps in improving the product or service.
What is BTL/Activation?
Below-the-line advertising is an advertising strategy where products are promoted in media other than mainstream radio or television. Below-the-line advertising campaigns include direct mail campaigns, Society Activation, Corporate Activation, trade shows, catalogs, and targeted search engine marketing. Innovative and creative BTL activities are the most preferred marketing strategy used by marketers in the current scenario, as it creates a niche for a brand.
Our specialized BTL/Activation forms
Corporate Activity
RWA – Residential Welfare Association
Mall Activation
In store Brand Activation
